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Marketing Tools of the Next Generation Marketer: Local Marketing
When faced with limitations in life, improvising and persevering is key. This was one life lesson…
Maximizing LinkedIn with John Hill Held at The University of Michigan-Dearborn in 2012
B.O.B - My Sweet Baby
Song samples the classic song by Mickey & Syliva called “Love Is Strange”. I think its really creative and innovative for rappers to use classic songs as an element in the instrumentals for a new song from a rap artist. Rap is one genre that tends to do this a lot and other music genres should take note. Sampling an older song creates a sense of familiarity for its listeners and can create an connection even if the rapper inst liked or even if that specific music genre isnt preferred from the listener. This betters your odds of reaching your auidence successfully, so maybe this is another concept that can be implemented in most business situations?
Alex Clare - Too Close
I found a source of inspiration just from using an iPhone app to listen to a Tv commerical»>TRY IT you might by inspired by something like this…
I was recently watching Tv and a commerical came on for the new Internet Explorer 9, which is also a very good concept regardless of the music track in the background that caught my attention. I remembered what commerical featured this unidentified song so I could use my SoundHound app on my iPhone to identify what song was playing during this commercial. Well of course this commercial was again seen by me and I quickly opened by SoundHound app and finally identified what the song was. This really shows how times have changed and it is a very digital and tech savvy time. This example also shows a great way to get viewers/consumers to remember and enjoy a TV add you may be considering doing. A strategic and interesting song that is liked by the majority people being placed in a commerical can get viewers to better remember who the ad was created by and for.
Hahahaha this is totally true!!! gamestop is such a joke
Bob Marley-Could You Be Loved
great feel good tune that’s especially good for the summer time, it just reminds me of a HAVING A FUN TIME! SO ENJOY! :)
Crayola® My First Crayola™ is a nicely edited commerical that’s creative, unique and very strategically developed for a new product release from the famous crayon company Crayola.
"When you ignite the spark of originality early in life, children go on to do magnificent things! Introducing My First Crayola - helping little hands create."
“Inspire Everything Imaginable”
The Campgain slogan is also very creative and strategic, adding to what makes this a good example of a campaign and a TV commerical done right.