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Great Example of an Innovative Method of Providing EXCELLENT Customer Convenience:
INNOVATIVE TOOL USED: QR Codes
WHERE: Shopping Mall - Twelve Oaks Mall in Novi, Michigan
WHAT: the new Movie Mall feature I witnessed while shopping at the mall. There’s a big displayed featured across a large span of a wall in the mall, about the length of a typical stores entrance in the mall. Nicely displayed images of featured current hit movies with a large QR Code draws viewers attention very easily. You scan the QR Code associated with what movie you want and then that movie or show will be available for you to watch at the convenience of your own house. There tagline pretty much sums it up…
STOP. SCAN. SHOP.
This new feature of renting movies and tv shows (both new and old movies) while you are already out shopping at the mall provides a one stop shop for consumers leading to more time spent inside the mall.