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Taco Bells marketing campaign “Taco Bell on the Inside , Doritos on the Outside” is a really good way to take advantage of current trends (QR codes, social media- facebook,twitter). This shows how adaptable and innovative Taco Bell has been over the years. Plus the Doritos Tacos are amazing tasting! The only question is why wernt these Doritos Tacos released a long time ago? Very easy concept that would seem to make perfect sense to do? So go out and try these tasty tacos for yourself!