Recently I found the great app Pulse on Apple’s App Store and let me tell you this app will change the way you view your favorite websites and will also open you to many other great websites. By far the best app I have seen in which you can get relevant current news for your reading pleasure. By downloading the Pulse News app you will be exposing yourself to the best content the Internet has to offer from some of the most influential and successful companies and blogger’s in the world! This app creates a visually pleasing, organized list of featured and personally selected websites relating to…..
· Art & Design
· Fun & Humor
The way you view your relevant content on the Pulse app is much like how you view your Facebook feed. The Pulse app displays short descriptions or a picture of what each article is about. You can choose to follow and display up to 9 different websites from any of the 11 different categories given to you.
AdWeek, Mashable, Paid Content, US Today, Co. Create, Business Insider, What’s Trending, and Harvard Business Reports are some of the great websites you can choose to follow on Pulse. There are many more to choose from so go look for yourself, download the Pulse News app for the iPhone and you will have a world of knowledge at you fingertips!
GfK, a market reserach firm revealed these interesting stats about current and upcoming trends for the TV industry:
estimated growth of global LCD TV shipments is expected to fall from 12% recorded in 2011 to 7% in 2012, totaling 225 million units according to the market research firm GfK.
Growth momentum for 2012 is to come from emerging markets as demand from mature markets including the US and Europe will subside
Sales of LCD TVs in the China market are expected to top 46 million units in 2012, with Korea- and China-based branded TV vendors strong contenders in the market, according to industry sources.
One company that should be paying very close attention to this trend is Samsung Electronics (one of the leading brands in China) which recently reacted to this prediction by saying they vowe to ship over 50 million LCD TVs globally in 2012.
But, Domestic brands in China, like TCL, Skyworth, Hisense, Konka and Changhong, have been expanding their market share at an alarming rate, with TCL alone shipping over 10 million TVs in 2011, the sources noted.
TV manufactuing companies are apart of a very competitve industry and your sucess is highly based on brand image and consumer preference. Consumers are very opinonated and require a lot of third party reviews when choosing a TV brand to purchase which only adds to the competitiveness of the industry.
There are many different characteristics that you may desire when choosing a TV brand to purchase. One consumer may prefer a LCD TV from Sony because they produce a higher quality LCD TV then Panasonic, while another consumer may prefer Panasonic becuase they offer a better plasma TV. There are so many different technologies and types of TVs that can be produced that it creates a need for many different companies producing generally the same product. Consumers can choose a TV that specefically satisfies their individual wants and desires from a TV manufacture if they have many options to choose from. If TV manufactures explore ways to expose each of their advantages over another it will create a need for more brand options to choose from in each country from consumer interest.
“Would you like a proposal with your order?”- Pizza Hut's $10,010 Valentine's Day Package
Pizza Hut’s “$10,010 Ultimate Valentine’s Day Proposal in a Box” campagin was just launched this week in which customers can purchase a wedding proposal package at Pizza Hut. It was designed for Pizza Hut’s current Valentine’s day promotion .
The $10 Dinner Box Proposal Package Includes:
Ruby Engagement Ring: a stunning ruby stone flanked by shimmering diamonds
Fireworks: a perfectly-timed fireworks display will vault this proposal into the record books
Photographer: photos taken of the happy couple before, during and after the moment
Videographer: capturing video of the moment she says “yes”
Most Importantly Your………
$10 Dinner Box: which contains “a medium one-topping rectangular pan pizza, five breadsticks with marinara sauce and 10 cinnamon sticks with a sweet icing cup in one box.”
To me this strange and unique promotion from Pizza Hut is a bad attempt at trying to be creative and unique. I cant imagine any women being impressed by someone proposing to her at a quickservice restuarant like Pizza Hut. In my opinion this campaign is not relevent to Pizza Hut’s typical consumers and this campaign should of never been launched. In order for a promotional campaign to work it needs to be highly associated and appealing to your targeted consumer segments. Not one person in the world would associate Pizza Hut-a quickservice restaurant operating in the pizza industry with romance and weddings? so why did Pizza Hut follow through with this promotion?
Catfish is a great movie that shows how impactful Social Media can be
I recently watched the motion picture Catfish and was quite suprised how great of a movie it was. I felt that Catfish was a unique and innovative movie that offers viewers an amazing example of how infactuated and impactful social networking on platforms such as Facebook is on our society. I recommend everyone checking out this movie, its a unique and fresh concept for a movie that I think everyone can appreciate. Catfish is a relevent and up to date movie that is also a great example of movie studios adapting to changing trends and views.
Plot: Catfish is a story about a women from a remote part of Michigan in the city of Ishpeming. Through the social media tool Facebook she was able to create many personas. This dramatic and elaborate fantasy life lures in a young photographer from New York City to further investigate her and her painting prodigy daughter. He then becomes so enthralled with this women and many people in her life that he travels to the remote area where she lives to answer his many questions about who these people are and what they are really like. When he gets there what he finds out is the last thing he ever expected.
Takeaway: The movie Catfish shows the high impact social media has on our society and how powerful social media tools can be. You can create a perceived image by engaging interactions with a wide range of viewers through an interconnected network of people (viewers). Maintaining social media tools helps you communicate characteristics/features and gives a visual image to that can be used to form a perception for anything.
Super Bowl Rising Cost for 30 Second Advertising Spot
This year it was estimated to cost $35 million for a 30 second advertising spot for Super Bowl XLVI in 2012! Another astonishing stat was the record setting 111.3 million total viewers Super Bowl XLVI generated! No wonder so many large corporations are willing to dish out the big bucks to advertise in the Super Bowl. This is an enormous audience and only time will tell if these advertisements will develop into increased profits and brand awareness.
Revenue, profitability numbers, mind blowing usage metrics, and the even more astonishing take-home pay of some of their employees all revealed in Facebooks S-1 form that was just recently released. I think its a great move that Facebook is deciding to go public. Facebook is a very powerful and useful company that has been continually growing since it started and shows no signs of slowing down. Many stats and data revealed in their S-1 form are absolutely astonishing! One such stat is that mobileaccounts for half of Facebook’s user base at approximately 425 million active monthly users.This data just proves how much consumer trends have changed over the years. We are truly in the digital and mobile era. Consumers are constantly living a on the go lifestyle due to the hectic lifestyles of Americans. Our mobile phones are a key element in making it possible for Americans to efficiently maintain their hectic lifestyle. I know without my iPhone it would be very hard to maintain my hectic life. I especially use my iPhone to maintain my social media platforms like Facebook. To me its just easier to update and view my Facebook, Twitter, and Tumblr page on my mobile device. Mobile devices provide a clean and simple version of programs that are visually appealing to viewers. To me this is the main reason why 425 million users including myself choose to view Facebook on a mobile device.